Brand Vision

At Elle Johnson Co., we believe skincare should be; nurturing to the skin, easy to use, smell delicious, and feel incredible.  We bring to you a botanical based skin care line.  Gentle, uncomplicated and extremely effective.

Our vision is centered around making all women feel beautiful, radiant, and confident to bare their skin.  To feel free from the societal pressures of wearing a full face of makeup and reveal their true identities by providing you with a simple, yet comprehensive skincare regimen in luxe packaging, that renews and restores confidence.  


Botanicals are natural plant extracts from herbs, flowers, and seeds.


Products are packaged in acrylic and glass for durability and to prevent plastic transfer.


Products that are nurturing and calming to the skin.  Clean beauty, uncompromised.


The proof is in the reviews.  Products that work and renew self confidence.

Brand Founder

Founded by North Carolina native and brand strategist (you've actually seen some of her brand concepts and events on VH1 and Bravo networks), LaVonndra "Elle" Johnson became a skincare enthusiast after witnessing so many women struggle with skin conditions, often times leading to lowered self-esteem and confidence, and a reliance on artificial beauty.  Her own battle with extremely oily skin, causing black heads, lead her to seek viable options for skincare.  After trying chemical based products, which contained harsh chemicals and caused severe dryness and rash, Elle sought out natural remedies to calm the skin and aid in a clearer and even skin tone. 


With a formal background in branding, and after creating stellar platforms for her clients locally and nationally, Elle decided to put her skill set to use and launch her own brand.  Known for her knack for design, a key component of the line would be the look and feel.  Packaged in acrylic bottling with a sophisticated gold touch, a signature look and luxurious experience is the goal with each product created. 


Comprised of a simple 1-2-3 format featuring a cleanser, toner, and moisturizer (see our CLEAR 3 bundle) the Elle Johnson Co. brand launched on September 23, 2017.  Within a short period of time, the brand has grown from it's initial 5 products which comprised of (2) cleansers, (1) toner, and (2) moisturizers to nearly a dozen products.   


At Elle Johnson Co., we want your skincare regimen to be simple, yet effective.  We believe that all things should be beautiful, even your skin care!    

Follow our Founder on social media @thebeauteboss

Founder Favorites

75 Corban Ave SE

Concord, NC 28025

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@2017 by Elle Johnson Co.