Founded by North Carolina native and brand strategist (you've actually seen some of her brand concepts and events on VH1 and Bravo networks), LaVonndra "Elle" Johnson became a skincare enthusiast after witnessing so many women struggle with skin conditions, often times leading to lowered self-esteem and confidence, and a reliance on artificial beauty.  Her own battle with extremely oily skin, causing black heads, lead her to seek viable options for skincare.  After trying chemical based products, which contained harsh chemicals and caused severe dryness and rash, Elle sought out natural remedies to calm the skin and aid in a clearer and even skin tone. 

 

With a formal background in branding, and after creating stellar platforms for her clients locally and nationally, Elle decided to put her skill set to use and launch her own brand.  Known for her knack for design, a key component of the line would be the look and feel.  Packaged in acrylic bottling with a sophisticated gold touch, a signature look and luxurious experience is the goal with each product created. 

 

Comprised of a simple 1-2-3 format featuring a cleanser, toner, and moisturizer (see our CLEAR 3 bundle) the Elle Johnson Co. brand launched on September 23, 2017.  Within a short period of time, the brand has grown from it's initial 5 products which comprised of (2) cleansers, (1) toner, and (2) moisturizers to nearly a dozen products.   

 

At Elle Johnson Co., we want your skincare regimen to be simple, yet effective.  We believe that all things should be beautiful, even your skin care!    

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Follow our Founder on social media @thebeauteboss