Beautiful Things!

Can you believe we're almost half way through the year? It seems like yesterday I was launching this brand; full of energy, eager to conquer the world, but unsure of how receptive the world would be to the concept of a luxury skincare line targeting women of color at an affordable price point.

For those of you new to the blog and the Elle Johnson Co. brand, I'm Elle, the Founder & Creative Director, and lover of all things beautiful. My goal in creating this line was to launch a beautiful brand, made of beautiful ingredients, for beautiful people. Here we are 1.5 years later and I think we've done just that (stay tuned for our 2 year anniversary party this September)! As a indie based brand, it is imperative that we remain true to our aesthetic, true to quality, and superior in customer service. As we move forward into the second half of the year we're excited to become more interactive with our blog of educational content as it relates to skincare, how-to videos, and skincare stories featuring some of our great customers.

If you haven't done so already, please take a moment to create a profile on our site, it's completely free and you can interact with all site members. We will begin interacting, posting live giveaways and promotions, and have skincare professionals on hand to answer your questions and/or recommend products. Below you'll find a current roster of products to shop with the suggested skin type noted. When shopping for skincare you should always consider your skin type and the problem that you're looking to solve. Also, get into the habit of a routine. In order to have optimal results, you must be consistent in product use while maintaining a healthy lifestyle of proper diet and exercise.


Botanical Cleansing Lotion (normal / dry skin)

Chamomile Facial Wash (combination / oily skin)


Botanical Firming Toner (all skin types)


Mango Facial Cream (normal / dry skin)

Jojoba Moisturizer (combination / oily skin)


Sugar Rush Facial Polish (all skin types)


Supreme Cream Facial Serum (all skin types)

Intense Hydration

Deep Cream (very dry skin or a PM moisturizer)

Body Care

Silk Veil Face + Body Care (all skin types)

"At Elle Johnson Co., we believe that all things should be beautiful, even your skincare." - LaVonndra "Elle" Johnson, Founder & Creative Director

Feel free to use discount code: GLOWUP10 for 10% off your purchase.


photographer: GBurke Images

set design: Courtney Ajinca

rentals: Excite Rentals



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