Founder: LaVonndra Johnson

Hey ya'll (in my most southern voice)!  I'm LaVonndra Johnson, but you can call me Elle; I'm a North Carolina native, and the founder/owner of the brand.  I launched the brand at the onset of fall 2017 (September 23, 2017) for women like me who are often on the go and not interested in a 10 step skincare routine.

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My Background

Before launching the Elle Johnson brand, I was an entrepreneur for more than 10 years.  I worked primarily in the fashion industry and evolved into a branding strategist leading fashion campaigns, and even spearheading the personal branding for a few reality tv stars.  Eventually I decided to phase out of the fashion industry and focus more on my true expertise, which is in branding.  For many years, I produced signature branded events, as well as designed and assisted in the launch of other product lines.  It was at this time, I decided to put my skill set to use for myself and launch my own beauty brand.​