
Founder: LaVonndra Johnson
"I believe that all things should be beautiful, even your skincare" - LaVonndra Johnson, Founder
Hey ya'll (in my most southern voice)! I'm LaVonndra Johnson, but you can call me Elle; I'm a North Carolina native, and the founder/owner of the brand. I launched the brand at the onset of fall 2017 (September 23, 2017) for women like me who are often on the go and not interested in a 10 step skincare routine.
My Background
Before launching the Elle Johnson brand, I was an entrepreneur for more than 10 years. I worked primarily in the fashion industry and evolved into a branding strategist leading fashion campaigns, and even spearheading the personal branding for a few reality tv stars. Eventually I decided to phase out of the fashion industry and focus more on my true expertise, which is in branding. For many years, I produced signature branded events, as well as designed and assisted in the launch of other product lines. It was at this time, I decided to put my skill set to use for myself and launch my own beauty brand.